Category Archives: Behind-the-scenes

Letter from the Editor

editing photoAs this time of year is often associated with making personal and professional renovations, I am excited to announce that Ursuline’s blog platform has developed into an online edition of the College’s magazine, VOICES. Having been published since 2008, VOICES is the main news source for everything Ursuline. The online edition will feature all the great things that Ursuline fans have grown accustomed to reading about in the printed version plus online stories added weekly, providing an interactive and relevant experience for our readers.

Below is my editor’s letter from the printed edition of VOICES (out February 1). The theme of this issue is community, how strong Ursuline values have carried the institution even through difficult times. We also showcase the great things that individuals in the Ursuline Community are doing and the lives they continue to touch. I hope you feel a sense of hope in how a small, Catholic, women-focused College in Ohio can work together to make a positive difference in the world.

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Behind-the-Scenes: The College’s Brand

I have the privilege of serving as the Marketing Director at Ursuline College. It is a job I find both challenging and fulfilling as I use my creative and strategic abilities to help move the College forward. I have served in this role for five years and one of the aspects of the job I enjoy the most is serving as Ursuline’s brand manager (although folks on campus might refer to my team as the “brand police”). Branding is illustrating various aspects unique to Ursuline and communicating those differentiators to all audiences.

There are many great qualities about Ursuline that are distinctive, such as the personal attention we provide our students or the rich history of educating women who are challenged to change the world in both big and small ways. The marketing department strives to maintain the legacy of the College while moving ahead with the College’s mission. The goal is to let the outside audience know what Ursuline stands for through several communication vehicles. Building a strong brand has been an essential part of creating quality awareness for the College.

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Representing an authentic, values-based education is carried throughout everything the marketing department produces, whether it be a printed piece, messaging on the website or a promotional video. Additionally, Ursuline’s design elements reflect the College genuinely through authentic photos of students, faculty and alumnae in real-world situations. Using design elements such as the fleur de lis creates something recognizable at a glance to our external audiences.

When I first came on board as the marketing director, just about every area of the College was using different messaging and design elements to promote Ursuline. According to best practices, consistency is key in creating a strong brand. As with any change, there was resistance at first. But with the support of the administration, the College has come a long way in terms of creating a uniform message and solid brand.

On campus, I don’t mind being known as the chief of the brand police because I know it will help move the College forward. The marketing department will continue to explain that PMS 286 (Ursuline blue) is not our favorite color, but rather the color that was chosen based on elements within the College’s mission. For us, creating the brand goes beyond personal preference and holds true to the guidelines that have been established. It has been a challenging but worthwhile experience to help build Ursuline’s brand. Click here to learn more about Ursuline’s brand.

Angela DelPrete is Ursuline College’s Marketing Director. As an alum she strives to maintain the Ursuline’s heritage and mission while helping to build a brand relevant to key audiences.

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Behind-the-Scenes: Community Shares Holiday Wishes!

Yesterday, the Ursuline College community came together to share holiday wishes for the 2013 Christmas Card! The card will be sent out to the entire college community – including our faculty, staff, students, alumnae and friends. Check out behind-the-scene photos from our shoot yesterday and stay tuned for more information about the Christmas card.

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Then and Now: Ursuline’s Students

As Ursuline College celebrates Founder’s Week, we thought it might be fun to recreate some of our favorite vintage photos with our current students. Check out the photoshoot below!

To donate to Celebrate 1871 campaign, visit ursuline.edu/1871.

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Halloween Memories: Share with us!

Halloween is approaching. It’s time again for trick-or-treating, pumpkin carving and visiting haunted house. We decided to share some of our favorite Halloween memories. Share yours with us on Facebook and your post will be added to the blog! 

Halloween

Anne-Marie, Alumnae Specialist
Halloween has always been one of my favorite holidays since I was a child, I always loved to decorate our whole house inside and out and my parents were always wonderful enough to let me. My mom would always help me make the coolest most realistic costumes, I was never much into store bought costumes I always insisted on making my own, I think I just loved the idea of the transformation. Considering I graduated from Ursuline in ’09 with a degree in Fashion Design its needless to say I still continue to make my own costumes. This year was a great Halloween because I was invited to display my artwork in the Skull and Skeletons in art exhibit at Lakeland College where the artists reception was also a costume party, this year I made my boyfriend and I Beetlejuice and Lydia costumes.

Angela, Marketing Director
My favorite halloween memory was dressing my kids as characters from Toy Story. They were 5, 3 and 1-year’s old. My daughter went as Jessie, my oldest son dressed as Woody and my youngest son went as Bullseye. They had fun trick-or-treating that year and attending preschool and kindergarten in their costumes.

Becca, Marketing Specialist
I have such a strange relationship with Halloween. When I was little, I never wanted to dress up as anything too scary but I loved (and still do) being scared. My parents would take my sister and I to local haunted houses on the weekends. Being able to stay up so late was a rarity. It was dark and the haunted houses were usually in some wooded area. My Dad would carry me around. He was never afraid, so I pretended I wasn’t either. I was terrified.

Brittney, Marketing Specialist
I have many amazing Halloween memories but one Halloween that sticks out was during my third year of university. My boyfriend at the time threw me a birthday party at his house, along with his housemates. (My birthday is October 31!) All of our friends came, dressed in costume to the nines, and we ate cake, danced and laughed all night. I was Count Dracula; decked out in a cape, pointy teeth and blood-smeared lips. It was definitely an awesome all hallow’s eve.

Maggie, Marketing Intern
Halloween isn’t really an embraced day in our family. My mom absolutely, positivity despises anything with skulls/skeletons/ or anything creepy. Our house may have a pumpkin or two out front but they always have happy faces or Disney characters carved into them… Well, one year I decided to stay home and pass out candy to all the little kids in Chardon. I had never before spent a Halloween not collecting candy, but I decided this year I was too old and too cold. As my mom & I handed out candy to chipper little children, grown adults and high school kids came bounding up the drive too. I didn’t realize how my mom had handled these non-costume wearing beggars before… She took a piece of candy in her hand, told them to go long and chucked it in the air! Then the rest of the kids followed suit and played pop-fly candy like the first. It was hilarious watching my mom hurl candy in the air and yell for the teenagers to work for their chocolate.

 

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Behind-the-scenes: Capturing the Campus

Today the Marketing Department welcomes our awesome photographer, Tony Kellers, on campus for a college wide photo-shoot. We are working to capture the essence of Ursuline – our students, our faculty and the entire community. Check out some behind-the-scenes photos from today’s shoot!

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