Category Archives: Public Relations

Art Therapy and Counseling graduate student finalist for the EXPYS ‘Best Intern Award’

Elizabeth Bailey-Grincrus & Natalie Jernigan

Elizabeth Bailey-Grincrus & Natalie Jernigan

On March 27, 2014, the Northeast Ohio Council on Higher Education (NOCH) and Cleveland Business Connects (CBC) presented The Expys, honoring students, employers and internship programs in Northeast Ohio.

Elizabeth Bailey-Grincius, Ursuline Art Therapy and Counseling graduate student, was nominated as a finalist in the category of the 2014 EXPYS Best Intern award. Bailey-Grincius is currently completing her internship at the Centers for Families and Children in Cleveland, Ohio. She was nominated by her site supervisor, Natalie Jernigan. Bailey-Grincius has been an outstanding student and the ATC department is extremely proud of her achievement.

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Internship Ideas for PR & Marketing Majors

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I’ll never forget my internship experience. When I first set foot into the news department at WKYC-TV, I was an eager, wide-eyed, twenty-one-year-old college student ready to experience the hardboiled world of journalism. My first day, I had the chance to go undercover with a veteran reporter. Were we delving into the latest crime mystery? Not exactly. I was actually invited to join the consumer reporter to test out jean sizes in various stores (seeing if a size 2 at Target was different from a size 2 Nordstrom).

From my first day to the end of the second semester as an intern in the news department WKYC-TV, I jumped at every opportunity I was offered. The real world experience I achieved continues to help me as a marketing and public relations professional today. Northeast Ohio  is a treasure trove of internship opportunities for PR & Marketing majors. Here are some PR and Marketing focused internship ideas based on your interests.  Whether you’re an activist, arts and culture enthusiast, news junkie or a creative corporate – Cleveland has an opportunity for you!

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PR & Marketing Communications Alumna finds career path to Brokaw Ad Agency

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Elizabeth Coletta Ambrose, a 2008 graduate of the Public Relations and Marketing Communications program at Ursuline College, recently found her career path on West Lakeside Avenue.

“I’m used to working in the suburbs of Cleveland, so I’m really excited at the opportunity to work downtown. I’ve fallen in love with Cleveland,” said Ambrose.

Ambrose serves as the PR Coordinator at Brokaw, an ad agency located in Downtown Cleveland whose clients include Smokey Bones, Great Lakes Brewing Company and Vitamin Water. At Brokaw,  she manages the PR initiates for a national chain restaurant. “I  just started in November. It’s been a challenge, but it’s been fun.”

After struggling to find the right position in the PR Communications field, Ambrose reached out to her former professor, Chair of the PR and Marketing Communications Program at Ursuline College, Laura Hammel. She knew that Hammel was a well connected mentor and resource for her students, and could help with her job search.  Hammel passed Ambrose’s resume along to a contact at Brokaw, and was hired by the agency shortly after.

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Professor Acknowledged for Exceptional Mentorship

The key to a successful career is having a great mentor or mentors along the way, Sheryl Sandberg argues in her most recent book Lean In: Women, Work and the Will to Lead. Associate Professor and Public Relations and Marketing Program Director Laura Hammel, APR, Ph.D., defines the word mentor, as she is a trusted counselor and guide on campus.

Hammel was recognized for her mentorship work this past spring. She received the Public Relations Society of America (PRSA) Greater Cleveland Chapter’s Davis Young Award for Exceptional Mentors 2013 at The Hill Lighthouse Young Awards in Cleveland. The award is given to a professional who exceptionally mentors students and young professionals. Since receiving the award, Hammel was approached for additional mentoring opportunities – on campus and off. “As a faculty member I mentor students in every step of their university career,” Hammel said. “I never saw myself as a mentor in a official capacity before winning the award, though.”

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photo credit: google images

Social Media Taking Over The Role of Publicist

What do you do when you’re a well-known media figure (with apparently no publicist or babysitter) and you accidentally post an embarrassing almost-nude photo of yourself all over the Internet? Well you delete it of course…only to realize that whatever ends up on the Internet will forever be immortalized, sorry Geraldo Rivera.

When Geraldo posted his nearly nude “selfie” on July 21, 2013 it seemed that nothing really had been done to his “image” as a media personality except for several –thousand- people criticizing his body and how creepy he was on Twitter. That was up until today when the story hit that his “selfie” had some unusual consequences in the form of cancelled events. That one photo was the reason that Duquesne University cancelled Geraldo’s appearance at the school due to the fact that the photo was “inappropriate and inconsistent” with the Catholic school’s values. Funny to think that a simple photo can ruin everything, but it sadly is true and it’s happening more than ever in today’s society of social media and instant gratification.

We are currently living in an age where everyone is acting as his or her own publicist in a way. Individuals  are creating versions of themselves on the World Wide Web and not thoroughly thinking about the consequences. It has even been said that when job hunting, employers will not only Google but look up their potential employees on Facebook as well as Twitter to see how they truly portray themselves. We all need to take a moment to step back and realize that we are venturing into the marketing realm for ourselves as a brand whether we would like to see it that way or not.

So why is Geraldo Rivera relevant to this? Because he is us! He is every person who has posted something whether in writing or in photo form on the Internet only to regret it and realize that there are no “take-backs” online. So next time we decide to post that photo of us having a wild drunk fun night, let’s step back and realize that today the biggest thing we are marketing is ourselves (which is a huge deal considering the job market –or rather lack thereof!) and only we can act as our own reps. Value yourself as a brand and human being. Keep some things private, mystery is good!

And all I can think is THIS GUY IS 70!? Perhaps it’s time to focus on other things Twitterverse…

Author Bio: Gabrielle Banzhaf is a designer, maker, mother, gardener and caretaker living in Lakewood, OH with her son and partner. She graduated from the Cleveland Institute of Art with a BFA in Fiber & Material Studies and is currently pursuing a BA from Ursuline College in Public Relations & Marketing Communications. She enjoys spending time on her porch swing, splashing around with her little one, working in her wood shop & obsessing over Game of Thrones.

Fall is when we harvest Apples, right?

As consumers and citizens, we have witnessed the growth of American multinational behemoth Apple. From a tiny little computer company founded in 1976 in CA, their endeavors now include the Mac line of computers, iPod, iPad, iPhone, iTunes, iLife and iWork productivity suites, Safari web browser, and operating systems OS X and iOS. They are a major player in the IT industry, produce phones prodigiously, and are media store mavens online and off. Apple TV is a lukewarm hit and iWatch is coming. Each Autumn, we have come to expect the rollout of one new iPhone model. It was what people groaned over and wished for, saved for and relished. But this is 2013 and nothing is like it used to be.

As a student of Public Relations, though, I’m scratching my head. They must have the most proficient PR people in the business. What I’m seeing in their recent actions looks like a series of business moves, tactics, not a thought out market strategy. In the past week, Apple introduced a plastic cased iPhone 5c in many colors and the more expensive 5s which comes in three colors only but has a better camera, faster processor, and a fingerprint scanner. The 5c is under $100 if you buy the two year contract here in the U.S. but over $400 in the rest of the world. Apple is also planning a rollout of a new operating system at the end of the month.

So, we are harvesting lots of new ‘stuff’. But Apple’s main audience, loyal Apple product purchasers, have had to put up with a lot in the past few years. Apple has been a lifestyle brand, we want what they sell because it is the ‘cool’ stuff, the smart stuff. But increasingly, competitors like Samsung have other cool stuff! Apple consumers tend to lean left politically and are an educated lot. Apple is not the most environmentally friendly company, has been known to overlook labor indiscretions, has been in litigation over and again, and most recently one of its major suppliers was purchased by Koch Brothers, a huge donor to right wing political groups.

Has Apple stumbled this time? Their stock is down 5% today and market share is their mantra….time will tell. Is this the old wait and see strategy? Instead of jumping on the news programs, Twitter, Facebook, Instagram, Vine and all the other social media out there….are the PR folks at Apple sitting back to react once the dust clears? Well, played Apple…well played. Nothing new here.

– Laurene Medaglia

Author Bio: I am a lifelong resident of Cleveland, Ohio. Having grown up in Geauga county, I favor the ease of country life but love my diverse city. I am 51 years old, the mother of a 19 year old college sophmore, and live nearby in Lyndhurst. I began classes at UCAP in January 2013 to complete the degree I began working on immediately after high school, at the University of Pennsylvania. I work for Progressive Insurance in Mayfield as an agent and volunteer in our diversity and inclusion programs regularly. I have a red belt in Tae Kwon Do and have recently begun training in yoga. I look forward to obtaining my degree to help meet career goals at Progressive and satisfy my neverending desire to learn something new. I am an avid reader, gardener, and music fan.