Many fashion students and alumnae also work in retail and can offer insight into world of buying and selling in the fashion industry.
Vanessa Feldkamp is a senior majoring in Fashion Merchandising at Ursuline College. She is also the sales lead manager at The Limited. Vanessa explains that she applies a lot of what she learned in May Beard’s Retail Buying classes: “May Beard’s class taught me to take a deeper look into the psychology of the target customer. I’ve also learned to analyze why a product didn’t sell.”
This helps Vanessa and her team to assist the customer in her shopping experience. “Also, by knowing what our customers likes we can drive sales in our stores,” Vanessa said.