Tag Archives: Students

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And we are off…

The Tour of Italy trip for alumnae, students and friends of the College has begun. All 23 of us left from Cleveland at 12:30 PM with a flight to NJ. Now onto the long flight to Munich, Germany and then Naples, Italy. This group is truly excited for the wonderful trip in front of us. I have even been asked when’s the next trip and where to.

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– Tiffany Mushrush Mentzer ’03, Director of Alumnae Relations & Development Specialist

Fall is when we harvest Apples, right?

As consumers and citizens, we have witnessed the growth of American multinational behemoth Apple. From a tiny little computer company founded in 1976 in CA, their endeavors now include the Mac line of computers, iPod, iPad, iPhone, iTunes, iLife and iWork productivity suites, Safari web browser, and operating systems OS X and iOS. They are a major player in the IT industry, produce phones prodigiously, and are media store mavens online and off. Apple TV is a lukewarm hit and iWatch is coming. Each Autumn, we have come to expect the rollout of one new iPhone model. It was what people groaned over and wished for, saved for and relished. But this is 2013 and nothing is like it used to be.

As a student of Public Relations, though, I’m scratching my head. They must have the most proficient PR people in the business. What I’m seeing in their recent actions looks like a series of business moves, tactics, not a thought out market strategy. In the past week, Apple introduced a plastic cased iPhone 5c in many colors and the more expensive 5s which comes in three colors only but has a better camera, faster processor, and a fingerprint scanner. The 5c is under $100 if you buy the two year contract here in the U.S. but over $400 in the rest of the world. Apple is also planning a rollout of a new operating system at the end of the month.

So, we are harvesting lots of new ‘stuff’. But Apple’s main audience, loyal Apple product purchasers, have had to put up with a lot in the past few years. Apple has been a lifestyle brand, we want what they sell because it is the ‘cool’ stuff, the smart stuff. But increasingly, competitors like Samsung have other cool stuff! Apple consumers tend to lean left politically and are an educated lot. Apple is not the most environmentally friendly company, has been known to overlook labor indiscretions, has been in litigation over and again, and most recently one of its major suppliers was purchased by Koch Brothers, a huge donor to right wing political groups.

Has Apple stumbled this time? Their stock is down 5% today and market share is their mantra….time will tell. Is this the old wait and see strategy? Instead of jumping on the news programs, Twitter, Facebook, Instagram, Vine and all the other social media out there….are the PR folks at Apple sitting back to react once the dust clears? Well, played Apple…well played. Nothing new here.

– Laurene Medaglia

Author Bio: I am a lifelong resident of Cleveland, Ohio. Having grown up in Geauga county, I favor the ease of country life but love my diverse city. I am 51 years old, the mother of a 19 year old college sophmore, and live nearby in Lyndhurst. I began classes at UCAP in January 2013 to complete the degree I began working on immediately after high school, at the University of Pennsylvania. I work for Progressive Insurance in Mayfield as an agent and volunteer in our diversity and inclusion programs regularly. I have a red belt in Tae Kwon Do and have recently begun training in yoga. I look forward to obtaining my degree to help meet career goals at Progressive and satisfy my neverending desire to learn something new. I am an avid reader, gardener, and music fan.

Volunteer Day 2013

Family Fun Festival Highlights – September 7, 2013

Welcome Week & Fall Orientation 2013

Tips For My First College Class

These tips will always help whether it’s for the first class of your college career or the first class of the semester.

My most important tip is to always be on time, professors always look to see who comes in late and some even take away points if the same student keeps showing up late.I always try to show up earlier, at least ten minutes so I can prepare myself for the class. If I know I won’t be able to show up for a class, I email the professor just to let them know ahead of time.

Another tip I have is to check the syllabus the night before the class just to double check if anything is due or if I should have read something important that I missed. This always helps me especially when the class has a lot of assignments due in the semester.

Whenever I get the syllabus, I always write all the exams and assignments for each class in my planner so that I know exactly which class to focus on and when. I always try to stay organized with my notes by having a binder for the class, especially when I know the professor uses power point hand outs.

Zaneta, Nursing 2015