Ursuline is pleased to announce that the College recently received a gift of $200,000 from the Saint Luke’s Foundation to endow a scholarship in honor of alumna Denise San Antonio Zeman.
“Denise Zeman is an outstanding leader in our community and we are extremely proud that she is a graduate of Ursuline College. This generous gift from the Saint Luke’s Foundation in honor of Denise will establish an endowed scholarship at the College that will allow future leaders of Cleveland to receive an Ursuline education. We are grateful to the Foundation for their investment in Ursuline and our future,” Kevin Gladstone, Ursuline College Vice President for Institutional Advancement, said.
A weekly conversation between your campus Marketing gals Brittney & Becca. TGIF!
Becca: Did you see Tina Fey is producing a new show about women’s college’s?
Britt: Yeah, I heard, read a little about it. There’s not much info out about the show yet. I can’t wait to watch. Anything Tina Fey does turns to gold.
Becca: All we know is that it’s about a women’s college that goes co-ed. And it’s a comedy. But, you’re right, it will be gold.
Britt: “That’s gold, Jerry! It’s gold!” Did I tell you Ursuline received a tweet from Chatham University in Pittsburg? There is talk of the college going co-ed, so a student reached out for our support against it.
As members of the Arrows’ Volleyball team step up into a white cube van on a warm fall afternoon, carefully, one after the other, it is hard not to notice their lethargy. Hard practice, play and late night studying may contribute to the fatigue, but the root of their expression is travel.
At 3:45 a.m., July 20, 2013, Ursuline College felt the first disaster in its 142-year history – a tornado. The EF1 strength funnel swept through campus, causing the west wall of the O’Brien Athletic Center to collapse, disfiguring windows, its roofs, railings and doors and sending debris flying more than two miles away. More than 167 mature trees were snapped and twisted. Many more were left uprooted, their insides exposed.
I have the privilege of serving as the Marketing Director at Ursuline College. It is a job I find both challenging and fulfilling as I use my creative and strategic abilities to help move the College forward. I have served in this role for five years and one of the aspects of the job I enjoy the most is serving as Ursuline’s brand manager (although folks on campus might refer to my team as the “brand police”). Branding is illustrating various aspects unique to Ursuline and communicating those differentiators to all audiences.
There are many great qualities about Ursuline that are distinctive, such as the personal attention we provide our students or the rich history of educating women who are challenged to change the world in both big and small ways. The marketing department strives to maintain the legacy of the College while moving ahead with the College’s mission. The goal is to let the outside audience know what Ursuline stands for through several communication vehicles. Building a strong brand has been an essential part of creating quality awareness for the College.
Representing an authentic, values-based education is carried throughout everything the marketing department produces, whether it be a printed piece, messaging on the website or a promotional video. Additionally, Ursuline’s design elements reflect the College genuinely through authentic photos of students, faculty and alumnae in real-world situations. Using design elements such as the fleur de lis creates something recognizable at a glance to our external audiences.
When I first came on board as the marketing director, just about every area of the College was using different messaging and design elements to promote Ursuline. According to best practices, consistency is key in creating a strong brand. As with any change, there was resistance at first. But with the support of the administration, the College has come a long way in terms of creating a uniform message and solid brand.
On campus, I don’t mind being known as the chief of the brand police because I know it will help move the College forward. The marketing department will continue to explain that PMS 286 (Ursuline blue) is not our favorite color, but rather the color that was chosen based on elements within the College’s mission. For us, creating the brand goes beyond personal preference and holds true to the guidelines that have been established. It has been a challenging but worthwhile experience to help build Ursuline’s brand. Click here to learn more about Ursuline’s brand.
Angela DelPrete is Ursuline College’s Marketing Director. As an alum she strives to maintain the Ursuline’s heritage and mission while helping to build a brand relevant to key audiences.
The Ursuline College community shares why we are thankful this holiday season. Watch Marketing work-study student Maggie Stark’s video and find out why.
Share your holiday memories on Facebook, Twitter and Instagram and hashtag #UCThanksgiving.
thankful. from Ursuline College on Vimeo.
thankful. part 3. from Ursuline College on Vimeo.
thankful. part 2. from Ursuline College on Vimeo.
thankful. part 1. from Ursuline College on Vimeo.